The decision engine for automation

Stop gambling on automation. Start validating it.

Automation is complex — moving parts, real-world constraints, fast-changing technology. The clarity to navigate it has been missing. HowToRobot is the system changing that — turning the unknown and risky into something known and predictable, from first idea to live solution.

Validate a project Start with a brief — free
Book a demo
£14.4M in validated savings · bakery automation
  • Free to start
  • Anonymous RFI
  • Used by Fortune 500 & small job shops alike

Sound familiar?

Can we automate this process?

Is it feasible? And what’s the ROI?

Are we paying the right price?

How do we know we’re picking the right supplier?

Where do we even start?

→ Let’s validate before you automate.

Validated by

Ministry of Food, Agriculture and Fisheries of Denmark
Coca-Cola
Kärcher
World Health Organization
Novozymes
Collins Aerospace
Novo Nordisk
British Railways
Kommune
TV2
University

20,000+ vetted automation suppliers

A new discipline for automation

The difference between success and failure isn’t the technology.
It’s the decisions made before a single robot is bought.

Robots are already here — they’re just not evenly distributed. The prize of getting it right is enormous. The cost of getting it wrong, equally so.

Physical automation lives in the real world, interacts with people, and relies on many moving parts. Until now, the risk has held too many businesses back from automating what they should.

The answer is called

Validated automation

Structured and methodical. Having the clarity to make the right decisions — on feasibility, on market price, on who can deliver — before any commitment is made. "Validate before you automate" is the principle that gives automation the capital discipline it deserves.

See it in action

Plan, price, and source — in one place.

Watch how manufacturing teams use HowToRobot to scope requirements, compare suppliers, and get budgetary quotes early. Less risk. Less internal effort. More clarity.

  • How AI turns rough ideas into supplier-ready briefs
  • How anonymous RFIs get you fair, comparable quotes
  • How buyers move from idea to validated decision in weeks

What you validate

Three decisions. Made with clarity.

HowToRobot guides you through the three validations that determine whether an automation project succeeds — before you commit a dollar.

Validation 01

Validate the opportunity

Turn rough ideas into structured project briefs — and see how the market responds before engaging anyone. Build a pipeline of briefs to prioritise which ones are worth taking to market.

  • Structured project briefs from rough ideas
  • Supplier and product match counts per brief
  • An automation pipeline to prioritise what to pursue

Powered by

500+ ready-made products and 20,000+ vetted suppliers for matching.

Built on AI tools and structured templates from years in automation.

Validation 02

Validate market price

See what the market actually offers — without committing to anyone. Anonymous RFI, identical templates, real numbers from matched suppliers.

  • Solution concepts from matched suppliers
  • Budgetary quotes in comparable templates
  • Market benchmark for cost and feasibility

Powered by

20,000+ vetted suppliers worldwide, plus financing partners as an alternative to CAPEX.

Structured RFI and quote templates built on what works in automation.

Validation 03

Validate who can deliver

Step into the firm quote process with a solid foundation — validated concepts, validated pricing, and a clear view of who can actually deliver. Sharper bids. Less risk. Less wasted effort on the wrong suppliers.

  • Supplier downselection based on validated concepts
  • A focused firm quote process with trusted suppliers
  • Faster, lower-risk path to commitment

Backed by

Data from 600+ projects driven for clients worldwide.

Plus an independent expert network ready to support downselection.

Bolt-on expert services — optional

Need a hand? We’re here for it.

The platform works fully self-guided. But if you want a hand at any stage, we’re here for it — targeted expert support, objective and independent, fixed fee, transparent price, no long consulting engagements.

See expert services

The engine behind it

Validated automation runs on real infrastructure.

Behind every validated decision is a system built from years in the industry — a global supplier network, a vetted product catalog, financing partners, AI tools, and an expert network worldwide.

20,000+

Vetted suppliers worldwide

Categorised by geography, capabilities, and product portfolio. The widest validated network in automation.

500+

Products in the catalog

Ready-made automation products you can buy directly — no custom engagement needed when an off-the-shelf fit exists.

Financing

An alternative to CAPEX

Get financing offers applied directly to your supplier quotes or to ready-made products — an alternative to CAPEX, with more markets joining.

AI + toolkit

The full engagement system

AI tools, structured RFI and quote templates, Q&A modules, comparison views — built on our knowledge of what makes automation succeed.

Global

Expert network worldwide

We know local presence matters — and we can match it globally. Independent experts ready to step in where your project needs targeted support.

Built on experience

Every tool, service, and decision in our system is built on years in automation, 600+ projects driven for clients worldwide , and a deep understanding of what makes automation succeed — and what makes it fail. We’ve worked alongside industry and robotics organisations and independent experts across the globe. We know the standards. We know the market. We know what matters. And it’s this foundation that powers the decision engine HowToRobot is built to be.

Validated outcomes

Real projects. Real numbers.

Companies that stopped gambling on automation — and started validating it first.

Food & Beverage

A bakery validated £14.4M in savings

A leading bakery transformed its operations with automation, streamlining processes and significantly increasing efficiency across production.

Payback in 1.5 years

Food & Beverage

Validated feasibility with supplier input in 2.5 weeks

By defining clear specifications upfront, a food company streamlined sourcing, eliminated delays, and ensured accurate quotes.

Budgetary quotes in 2.5 weeks

Pharmacy & Chemistry

50% cost reduction by validating against the broader market

A leading chemical supplier optimized operations with automation, reducing costs, improving efficiency, and enhancing worker safety.

From $3.5M to $1.7M

Healthcare

Validated large-scale purchase of 35 mobile robots

A hospital secured automation at a competitive price with a data-driven approach, ensuring flexibility and lasting efficiency.

Smarter planning, better results

Used by Fortune 500 companies and and small job shops alike.

Choose how to start

Start free. Upgrade when ready.

Validate your ideas for free. Get the full market engagement toolkit when you’re ready to source.

Free Forever

Self-guided

Validate the opportunity

Turn your ideas into project briefs with our AI tool, build your automation pipeline, and get insight into how many suppliers can meet your needs — and whether ready-made products already exist.

  • Unlimited project drafts
  • AI Market Match (supplier + product counts)
  • Browse 20,000+ supplier directory
Start free →
From $149/mo

Subscription

Validate price & suppliers

Get access to the full market engagement toolkit. Engage suppliers anonymously, receive real price estimates and solution concepts built on your specific requirements, compare quotes in identical templates, and downselect with confidence.

  • Anonymous RFI to matched suppliers
  • Identical quote templates for fair comparison
  • Q&A module + concept proposals + unlimited team
See plans →

Want a hand along the way? Add bolt-on expert services at any stage — fixed fee, no commitment.

See expert services →

Join the movement

Stop gambling. Start validating.

Join the new generation of companies turning automation from future technology into present advantage — one validated decision at a time.

Validate a project Start with a brief — free
Book a demo