The validation system for physical automation.
We help businesses validate their automation decisions — from first idea to signed contract — so every investment has a clear, known, and predictable outcome.
Why HowToRobot exists.
We started in 2017 with a simple observation: automation doesn't fail because of technology. It fails because the decisions leading up to it are made without proper validation — on what's actually worth automating, which technology is the right fit, who can realistically deliver it, and what a fair price looks like.
We began as advisors, helping companies navigate these decisions one project at a time. And quickly discovered that alongside the guidance, businesses were missing something more fundamental — a system. One that works with their existing processes and turns automation from something unknown and risky into something known and predictable, at every step of the journey.
Today, HowToRobot is that system. We give operations teams the platform, market access, and independent expertise to validate feasibility, validate market price, and validate who can actually deliver — before a single contract is signed.
Built differently. Built together.
Most automation tools solve only one part of the problem — supplier search, consulting, financing, procurement, or benchmarking. HowToRobot brings it all together in one system designed to support the full automation journey, from first idea to validated supplier selection. Built together with the industry, designed around real automation decisions.
The only end-to-end validation system
From first idea to signed contract — one platform, one consistent methodology, covering every decision that determines whether your project succeeds. And because it's global, you're not limited to suppliers, technologies, or expertise within your own borders — you get access to the best of what the world has to offer.
Truly independent
We don't sell automation solutions. Every supplier in our network is equal. We facilitate the process, the connections, and the insights — our only measure of success is the quality of your decision, not which product or provider you end up choosing.
Trusted by the industry that knows it best.
We partner with 42+ of the world's leading robot and industry associations across the United States, France, Italy, Spain, Netherlands, Norway, Finland, Lithuania, and Australia — many of whom offer HowToRobot to their members as the platform for navigating automation.
Trusted partners in industrial financing.
Through partners like Holman, we automatically generate leasing offers alongside every budgetary quote — giving you the option to convert a CAPEX investment into an OPEX arrangement. Hardware, software, installation, and support can be bundled into a single, predictable payment that preserves capital and keeps your business agile.
Specialists on the ground, worldwide.
A global network of independent automation experts ready to step in at any stage — from walking your factory floor to identify what's worth automating, to scoping specifications and supporting downselection.
A system built on scale.
Real client engagements that shape every tool, template, and guidance in the system.
A worldwide network of automation suppliers — categorised by geography, capabilities, and product portfolio.
Ready-made automation products buyers can match against their needs — and buy directly when an off-the-shelf fit exists.
We don't sell solutions. We validate decisions.
HowToRobot is intentionally not a vendor. We don't earn more when you choose one supplier over another. We don't push specific technologies. Every supplier in our network is equal to us.
That independence is the foundation of everything we do, and it's how we make sure the answers you get reflect the market, not our incentives.
Honest answers, every time.
The recommendations you get reflect what the market actually shows — not just what your usual suppliers have to offer. When the data points to a fit, we surface it. When it says compare three options, we have no preference between them.
Learn more about how it works →Fair process, real opportunities.
HowToRobot is where automation providers connect with serious, validated projects — buyers who've defined their requirements and are working through a structured process toward a purchasing decision. Your input gets seen and considered by the people who will eventually buy. Fair process, comparable templates, equal footing.
Learn more about being part of our network →Local presence matters. We deliver it globally.
With offices in Denmark, the UK, and the US — and an independent expert network operating worldwide — we provide the local knowledge and market access you need, wherever your operations are.
Stop gambling. Start validating.
See how the system works for your next automation project — or talk to us about what you're trying to achieve.
