About Us

At HowToRobot, we make automation easy, transparent, and impactful. Whether you're just starting out or looking to optimize existing systems, we provide the resources, market access and expertise, that you need to succeed 

Our Mission

Since 2017, we've been helping businesses of all sizes find the right automation solutions. We started as advisors and quickly realized the need for a global platform that connects buyers with vetted suppliers, making automation decisions accessible and more transparent.

Today, we provide independent, expert guidance, a global solution supplier overview, and a robust sourcing platform that helps companies navigate the complex world of automation.

Why Choose HowToRobot?

+400

Successful Deals

+20.000

Solution Providers

Laying the Foundation for Success

Build a strong, clear automation plan with our scalable expert advisory support, available through online meetings or on-site visits. We’ll set you up for long-term success from the start.

Fast-Track Solutions

Get budgetary quotes, firm proposals, and explore financing options quickly—either with expert assistance or fully self-guided through our efficient Automation Platform.

Robotics & Automation Advice

Receive unbiased, actionable, and scalable guidance from our experts, helping you navigate every stage of your automation journey and make confident, informed decisions.

Global Access

Connect with trusted, vetted suppliers worldwide through our Worldwide Automation Supplier Network, ensuring you get the best solutions for your business.

Measurable Results

Achieve real improvements in efficiency, quality, and productivity in your automation projects, backed by our expert sourcing services to help you find the right solutions and suppliers.

We are here to support your automation journey
– helping you succeed. Simple as that

Søren Pap-Tolstrup, Co-CEO

Global Expertise, Local Support

With teams in Denmark, the UK, and the US, we offer expert support wherever you are in the world, providing the knowledge and resources you need to succeed in automation.

Flintholm Office

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