About
Søren Peters is the founder and co-CEO of the global automation advisory and market platform HowToRobot, providing vendor-independent guidance to businesses looking to automate.
A serial entrepreneur, Søren has previously founded, led, and successfully exited a series of companies in the IT industry. Søren was born and raised in Denmark where he founded HowToRobot. Today, he is spearheading HowToRobot’s expansion in the United States and Europe, helping local manufacturers succeed in automation and find the right solutions and suppliers.
