Hospitality robots: Meeting summer demands through automation

Robotics & Market Insights

Hospitality robots: Meeting summer demands through automation

By Catherine Bernier
Content Manager
,
Content for Cobot
Discover how robotic technology is changing hotels and resorts, making this peak travel season more efficient and exciting than ever before.

As the summer break and peak travel season approaches in many regions, the hospitality industry is gearing up to welcome an influx of tourists. As hotels and resorts experience more demand, many are turning to robots to enhance customer service. Robots in the hospitality sector are not just a novelty; they are starting to become a more important part of the industry.

In this article, we will explore the various types of robots used in hospitality, their benefits and challenges, and the market size. We will also have a quick stopover at the "Strange Hotel" – the world's first hotel entirely staffed by robots.

Hospitality robots helping travelers reach their destination.

Types of hospitality robots

In the hospitality industry, robots come in various forms, each designed to improve the guest experience. Some of the most common types include:

Bartending robots

These robots can mix and serve drinks with precision and flair. They are programmed with a wide range of cocktail recipes and can even customize drinks based on guests' preferences. Bartending robots not only serve drinks quickly but also add an element of entertainment and novelty with their robotic movements and precise pouring skills.

Waiter robots

Waiter robots can take orders, deliver food, and clear tables. They navigate through the dining area using sensors and cameras, ensuring they avoid obstacles and deliver food to the correct tables. These robots help reduce the workload on human staff, allowing them to focus on providing a more personalized service.

Reception robots 

Reception robots can check guests in and out, provide information about the hotel and local attractions, and even assist with booking services. These robots can be equipped with facial recognition technology, making the check-in process smooth and efficient.

Housekeeping robots

Housekeeping robots are used to clean rooms and public areas. They can vacuum, mop floors, and even sanitize surfaces. These robots help maintain high cleanliness standards, which is particularly important in the current health-conscious climate.

Concierge robots

These robots can answer questions, make reservations, and provide recommendations for local restaurants and attractions. They are available 24/7 and can communicate in multiple languages, making them an invaluable resource for international travelers.

Benefits and challenges of robotics in hospitality

Integrating robotics into the hospitality industry offers a range of benefits, such as increased efficiency and cost savings, but it also presents several challenges, including high initial investment and maintaining service quality. Understanding and balancing these factors is crucial for successfully leveraging robotic technology to enhance guest experiences.

Benefits

Robots can perform tasks quickly and accurately, leading to faster service and turnaround times. This efficiency is especially beneficial during peak travel seasons when the demand for services is high. Additionally, robots deliver consistent service without variations, ensuring a uniform guest experience. Robots can also positively impact your bottom line. Over time, they can reduce labor costs by taking over repetitive tasks, allowing human staff to focus on more complex and personalized services. 

Challenges

The cost of purchasing and installing robots can be high, which may be a barrier for smaller establishments. Because of this, it’s important to understand your ROI (return on investment) calculation for any automation project. Consider ongoing costs as well. Robots require regular maintenance and can be costly to repair if they malfunction.

There can also be impacts across customer interactions. While robots are efficient, they may lack the personal touch and empathy that human staff provide. Some guests may be hesitant to interact with robots, preferring human interaction. Understanding your customer base and balancing the use of robots and human staff is crucial to maintain guest satisfaction.

Robot bartender barista prepares to pour coffee.

Market size

The market for hospitality robots is experiencing significant growth. In 2023, the global market was valued at USD 377 million and is projected to reach USD 472 million in 2024. By 2031, the market is expected to soar to USD 2.3 billion, with a compound annual growth rate (CAGR) of 25.5% during the forecast period (2024-2031). This rapid expansion is driven by the increasing demand for automation, the need for efficient service delivery, and advancements in robotics technology. Major hotel chains and resorts are investing heavily in robotic solutions to stay competitive and meet the evolving expectations of their guests.

Henn-na Hotel staffed with robots - source: https://group.hennnahotel.com/

Did you know…

Did you know that the world's first robot-staffed hotel opened in Japan? The Henn-na Hotel, which means "Strange Hotel" in Japanese, is entirely staffed by robots. From dinosaur-shaped robots at the reception to robot fish swimming in the lobby aquarium, this hotel offers a unique and quirky experience that has fascinated guests from around the world. This innovative approach not only showcases the potential of robotics in hospitality but also highlights the fun and creative possibilities that come with integrating technology into the guest experience.

As we enter the peak travel season, the use of robots in the hospitality industry is set to become more prevalent. From bartending robots mixing cocktails to housekeeping robots ensuring cleanliness, these technological advancements offer numerous benefits while also presenting certain challenges. The market for hospitality robots is expanding rapidly, driven by the need for efficiency and the allure of novel guest experiences. With the potential for fun and quirky applications, robots are not just the new face of customer service—they are transforming the way we think about hospitality.

Embracing this trend can help hotels and resorts enhance their service delivery, attract tech-savvy guests, and stay ahead in a competitive industry. As technology continues to evolve, hospitality robots are well-positioned to have a huge impact, promising a future where robots and humans work together to create unforgettable guest experiences.

What’s next?

You may be ready to take the next step towards introducing hospitality robots into your operations, but where do you start?

The HowToRobot platform connects buyers of automation with a variety of suppliers in a streamlined, easy-to-use environment. 

Post your project on HowToRobot today for free, and begin receiving offers from vetted, relevant automation vendors from our supplier network.