Robotics and automation are increasingly in focus among businesses, as evidenced by a packed 'Automate' trade show in Chicago this year.

However, we may still only have seen the tip of the iceberg.

Following the Automate show, the host of the Manufacturing Happy Hour podcast, Chris Luecke, invited HowToRobot's Co-CEO Søren Peters over for a chat about robotics and automation. 

During the conversation, they discussed why there is still a huge unrealized potential for businesses to adopt robots - and how the barriers to adoption can be lowered. 

Listen to the podcast episode below to learn - among other things:

• How the awareness of robotics has changed
• Typical pitfalls when deciding what to automate
• How the IT industry made mass adoption possible - and why that also matters in robotics